GrabAGun, one of the fastest-growing online firearm and ammunition retailers in the United States, is preparing to go public through a merger with Colombier Acquisition Corp. II, a special purpose acquisition company (SPAC). The deal, which values the Texas-based retailer at approximately $150 million, is expected to close mid-July, with trading to begin shortly after on the New York Stock Exchange.
The move has garnered widespread attention, particularly among gun owners and Second Amendment supporters, as it marks a rare foray into public markets by a firearm-focused business—at a time when many such companies are marginalized by mainstream financial institutions.
Founded in 2010, GrabAGun operates as a digital storefront that allows customers to purchase firearms and accessories online. Orders are shipped to licensed Federal Firearms License (FFL) holders, in compliance with all federal background check and transfer laws. The company generated nearly $100 million in revenue in 2024 and has remained profitable.
The SPAC deal is being led by financier Omeed Malik, the founder of 1789 Capital and a vocal critic of ESG (Environmental, Social, Governance) investment standards. Malik has championed an “EIG” approach—Entrepreneurship, Innovation, Growth—as a framework for supporting companies excluded from traditional capital markets for ideological reasons.
Notably, GrabAGun’s new board of directors will include high-profile conservative figures, including Donald Trump Jr., political candidate Blake Masters, and gun rights advocate Colion Noir. Former NRA executive Chris Cox is also slated to take a leadership role.
In a statement, Trump Jr. called the company “a vital part of the parallel economy” and praised its efforts to make firearms ownership accessible to law-abiding Americans in an increasingly hostile regulatory environment.
GrabAGun’s growth has been fueled in part by shifting demographics. According to recent data, firearm ownership among adults aged 18 to 35 has increased by over 50% in the past decade, with many younger gun buyers seeking digital-first, mobile-friendly purchasing options. GrabAGun’s mobile platform and user interface are designed to meet this demand, offering thousands of products, financing options, and tools for hunters, sport shooters, and collectors alike.
While the company has avoided the fate of other gun-related firms—many of which struggle with advertising bans, payment processor restrictions, and public backlash—it still faces regulatory and reputational risks. The SPAC merger offers a potential path to capital infusion, scalability, and mainstream legitimacy, but analysts caution that its success will depend on market response and broader cultural acceptance.
The shareholder vote on the merger is scheduled for July 15. If approved, the combined company—GrabAGun Digital Holdings—could begin trading under a ticker symbol as soon as July 16.
For gun rights supporters, the move is being hailed as a major step forward for the firearm industry, offering an alternative to tech and finance sectors that have increasingly shunned Second Amendment–aligned businesses.
“Whether you’re buying a bolt-action for deer season or just want a better trigger for your Glock,” one industry watcher noted, “GrabAGun is turning into the Amazon of firearms—and now it’s aiming for Wall Street.”
