“Marketing isn’t sales, and authenticity always wins in the firearms industry.” Episode Summary In this episode, we are joined by Zeke Stout. We dive into everything from the Nashville food scene and trade shows, to the serious side of firearms marketing, Second...
“Freedom must be taught, protected, and passed on to the next generation—it’s not inherited, it’s earned.” Episode Summary In this jam-packed episode of The Gun Experiment, Big Keith and I sit down with Keith Davis, better known as “2A Dad,” to dive deep into...
“Purpose-driven choices lead to better gear and growth in the sport.” Episode Summary In this episode, we chop it up with Roy Hill, Senior Editor and Brand Copy Manager at Magpul Industries. We talk about shooting sports for kids, new innovations from Magpul...
“Be a man of your word, don’t be a hypocrite.” Episode Summary In this episode of The Gun Experiment, we chopped it up with Frank Riess, owner of Wallkill River Small Arms and our favorite recurring guest co-host. We dove into the current state of the firearms...
“Critical Thinking Is As Valuable As As any Other Skill You Train.” Episode Summary On this episode of The Gun Experiment, Keith and I dive deep into the world of executive protection with veteran and security expert Ashton Dickey. We explore how Ashton...
“Innovation drives excellence—hard fit, hard use, and yes, it must look damn good.” Episode Summary On this episode of The Gun Experiment, I sit down with Matt Riker, CEO of Kings River Custom, to celebrate our 100th Chopping It Up episode! We dig into what...






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